Political leaders have a love/hate relationship with the media. They love getting support and the ability to speak to their constituents and set the agenda, they hate being scrutinized, investigated, and antagonized in public. As a result many have used used technology to circumvent the media in order to talk directly to the people. This strategy is generally referred to as "Going Public." All politicians in the modern era do this to one degree or another and some do it much more effectively than others.
One modern version of going public occurs everyday on Twitter. Take a look at who is active on twitter and who is not. My guess is that most of the national politicians that you know are tweeting pretty regularly. You can also take a look at how politicians use good old facebook here along with going to individual politicians sites.
Finally take a look at how President Obama goes public all the time. You may or may not be aware of the fact that the President makes a weekly address each week (like a modern day fireside chat). Take a look at his latest one (and others if you want) here (click on photos and videos on the top left then look for the most recent weekly address). You can also look around at other ways that he tried to directly connect with the people by going over and around the media.
After looking through much of this use the following questions as a jumping off point for your discussion:
- What do you think are particularly successful examples of going public which are being utilized today by congress? Other politicians? Political organizations? Obama?
- What do you think of the weekly address? Why might this be a good/bad strategy?
- How might you advise politicians who are trying to use the strategy of going public?
